To create a brand and colourful visual identity for Central Saint Giles a mixed-use
development in Central London, designed by world renowned architect Renzo Piano.
“The architectural challenge was to create a development that brings heart and soul
into a forgotten part of Central London’s urban fabric. A place that, by adding
levitated, articulated and colourful buildings, physically expresses the people
focused and socially responsible credentials of modern corporate tenants.”
‘Heart and Soul’ was the overall positioning used to create a bold and powerful
campaign that brought the building’s potential to life. Worked produced at Bostock